Early in session. Hero has neutral image. Villain is a regular rec losing player who is very loose passive pre; tends to be passive post as well with both draws & value hands. Usually buys in for $100.
Preflop: Hero opens to $12 UTG w/ A♣ A♦ . Villain & 1 other call, both in MP. Villain has about $150 & I cover him. Pot is $35.
Flop: 7♠ 7♣ 5♣ . I c-bet $15 and only the villain calls. Pot is $65
Turn: K♠ . I bet $30 and he calls. Pot is $125. Villain has about $90 left.
River: 5♥ . What's your play and why? If you bet, what is your sizing? What do you do if he shoves?