Villain is a mid 20's tag that isn't from the area but has played a couple days at this casino. He carries himself like a pretty good player and is capable if hand reading. Of note, villain has both a limping & raising range. I have not seen him limp/3b. Typically, he has not gotten to showdown when he limped, but I'd suspect low pocket pairs, suited connectors, and maybe some broadways that he doesn't feel comfortable raising up front.
Hero is mid 20's tag that flirts with lag at times. Against V, he saw me 3 bet his btn ISO raise with KJo and get stacks in with a double gutter on the flop (I cbet, he mini raised, I tanked and 3 b jammed on T97ss), so he might see me as spewy at times. After the hand I told him that he wasn't supposed to have a set there & we laughed about it (I sucked out on him). Early on, some drunk guy came up to him and said "watch out for this guy, he's good. He's a pro" referring to me. Don't know how that changes things. In the time between my KJ hand, I haven't made any spewy plays and was pretty snug.
2/5 Effective stacks are $1000
V limps utg+1. Folds to H. H raises to $20 A♠ Q♥ in CO. Folds to V. V calls.
J♦ T♦ 4♣ (pot $45)
Turn 4♥ (pot $45)
V bets $40, H calls
River T♠ (pot $125)
V bets $85, hero raises to $315
So my question, how often should we be bluffing here? How often should we be bluff catching? Which hands in our range go into which range? Does any of this theory change with the history, or can this spot be fine to have a bluffing range on since raising the river on this type of board is so different from semi bluffing the flop with the KJ hand?