Hero has good solid image, up about $500 and has about $1000 in chips. No hand history with V, who just sat down about 30 minutes ago. V is youngish white guy in his late 20s who seems like a regular and came from 5-10 table. V has about $800.
V2 raises to $20 pre-flop, Hero calls in BB with AcJs, V calls in UTG. 3-way action.
Flop 4c5c7c. Pot $60.
Hero leads out for $30. V quickly calls. V2 quickly folds.
Turn 9d. (Pot $120). Hero checks. V stares Hero down and bets $75. Hero waits a few seconds and calls.
River Tc. (Pot $270). Hero bets $125. V quickly folds.
Did I play this as badly as it felt at the time? By leading out the flop, I thought I was disguising my hand as a "made hand" and one where I was not drawing to the flush. Should I have kept firing on the turn to give myself a better chance to get paid off on the river? I felt I was getting decent enough odds on the turn to call (9 outs to a flush and 6 overcards gives a 30% chance to hit something on the river), but obviously got nothing on the river. Should I have checked the river and hope V would rep the flush by bluffing? Made smaller river bet?
Any comments would be greatly appreciated. Thank you.